
THE COLLECTION
GEAR UP FOR THE SIERRA
Story-driven apparel for everyone who loves Highway 395, the Owens Valley, and Eastern Sierra life.
LOCALLY INSPIRED
Every design tells a real Eastern Sierra story — researched by locals, for locals and travelers.
QUALITY GEAR
Premium materials built to last, just like the mountains that inspired them.
SUPPORT LOCAL
Your purchase helps preserve Eastern Sierra history and supports local creators.
SHIPS NATIONWIDE
We ship everywhere. Local pickup available in Bishop, CA. Contact us after ordering!

WHAT PEOPLE SAY
FROM THE COMMUNITY
"Best Eastern Sierra merch out there. Love that every design has a real story behind it!"
Sarah M.
Mammoth Lakes, CA
"Finally someone making gear that actually represents the 395 corridor. The raccoon tee is legendary."
Jake R.
Bishop, CA
"Ordered the Owens Valley hoodie — amazing quality and the history card that came with it was such a cool touch."
Maria L.
Lone Pine, CA
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